I am a leader, strategist, and innovator with a proven track record in driving profitability, insight, and action. What differentiates me from others is my unique combination of analytic mindset, technical expertise, and an ability to communicate insights effectively to small and large audiences both creatively and persuasively. I'm a strong strategic thinker with deep experience in developing and executing go-to-market strategies. I enjoy engaging teams with compelling illustrations of the possibilities. I'm passionate about delighting customers and using insights to improve the end-to-end experience.
I'm a firm believer that mastering the marketing fundamentals is necessary to drive growth including positioning, messaging, segmentation, pricing, business models, LTV, CAC, A/B testing, and brand.
My Experience
Ascension Technologies, LLC
Vice President, Marketing
Develop strategic plans to acquire new customers, build brand awareness, expand sales channels, and improve customer profitability. Build digital marketing discipline, including PPC, programmatic advertising, social, and SEO. Build brand equity to drive growth in sub-prime lending in B2C Tribal Lending. Manage a $40MM marketing budget allocated to direct and digital sales channels.
Bibby Financial Services
Executive Vice President, Marketing, North America
Develop strategic plans to optimize sales channels and re-engineer marketing strategies to reignite revenue growth and drive customer acquisition. Identify target market segments and build and execute strategies to win target market segments. Partner with global teams to deliver the value proposition, branding strategies and optimize the customer experience. Deliver trends, competitive activities, market sizing and changing landscape.
CAN Capital
Vice President, Marketing
Served as a change agent, revamping business and marketing strategies to reignite revenue growth and customer acquisition. Analyzed customer pain points and the company’s sales process to identify the reasons behind customer failure to convert, and crafted plans to improve sales and the customer buying experience. Defined and drove enterprise-wide adoption of marketing automation and CRM tools to better assist customers through the sales process.
Big Chair Marketing, Inc
Vice President, Marketing
Provide marketing consultation to diverse clients, developed and optimized integrated, multi-channel marketing, branding, and sales strategies, based on extensive customer, competitor, and market analysis, to drive customer acquisition and retention and revenue growth. Work with clients to drive business success and demand generation, GTM strategies and qualitative and quantitative research.
Intuit Financial Services
Marketing Director
Assessed customer and competitor landscape, and designed traditional, digital and mobile marketing strategies and demand generation campaigns. Led internal resources and collaborated with external partners in executing initiatives for maximum revenue growth and market share in the B2B and B2C sectors. Developed and implemented a closed loop marketing database, leveraging new CRM and marketing automation technology to glean real-time insights into consumer buying habits and to shape targeted marketing programs that improved customer acquisition, retention, and product adoption.
John H. Harland
Marketing Director, Client Programs
Created and executed marketing plans, inclusive of high-impact, cost-effective digital and traditional tactics, and product development efforts targeting the B2B and B2C categories. Built CRM database, evaluating and segmenting customer base, crafting unique value propositions for each segment, optimizing customer acquisition channels, and spearheading targeted marketing campaigns to drive new customers and user adoption of products through banks, credit unions, and retailers.